Frontier Model

The most capable and computationally expensive AI models available, representing the current state of the art in performance.

Frontier models are the largest, most capable AI systems produced by leading labs like Anthropic, OpenAI, and Google DeepMind. They require tens or hundreds of millions of dollars per training run and significant ongoing compute costs to serve. The economics of frontier models are central to the advertising debate because their high costs create pressure to find revenue sources beyond subscriptions and enterprise contracts.

Also known as

frontier AI, state-of-the-art model